CAUGHT IN THE ACT!
Local Police To Issue ‘Slurpee® Tickets’ For Good Deeds
School’s out for summer, and kids in Bristol may actually look
forward to their next encounter with the “heat” this summer,
thanks to 7-Eleven® stores’ popular Operation Chill program that
rewards positive behavior with a very cool treat.
Through
Operation Chill®, law enforcement officers from participating
local police and sheriff’s departments can “ticket” youngsters
caught in the act of doing good with Slurpee® beverage coupons.
Appropriate “offenses” might include helping another
person, deterring crime or participating in a positive activity
in the community.
Each coupon can be redeemed for a small Slurpee drink at
participating 7-Eleven stores.
Since
the program’s inception in 1995, more than 12 million Operation
Chill coupons have been distributed to hundreds of law
enforcement agencies across the country in areas where
7-Eleven operates stores.
During 2013, approximately 600,000 coupons will be issued
nationally; most during the summer months and
back-to-school season.
The
coupons are great for officers who are on patrol in the
community. It’s an
icebreaker, a way to encourage dialogue in a non-threatening,
non law-enforcement situation.
Operation Chill was developed by 7-Eleven, Inc. to positively
reward and encourage good behavior by kids during the hot summer
months, when communities may experience increases in loitering,
shoplifting and graffiti, and to support law enforcement
agencies’ community relations projects.
Police use the Operation Chill program to reward youth
for their good deeds as well as enhance their relations with the
young people of their city.
7-Eleven’s
proprietary Slurpee semi-frozen carbonated beverage has
generational appeal with slurpers both young and old.
More than a half-million Slurpee drinks are purchased
each day during the summer at 7-Eleven stores across the
country.